Orlando, Florida, has long been recognized for its vibrant tourism industry and world-class attractions. However, recent developments underscore the city’s growing significance on the global stage, particularly in hosting international events and attracting foreign direct investment (FDI).
Hosting Prestigious International Events
In 2026, Orlando is set to host several high-profile international events that will draw global attention:
- EMS World Expo 2026: Scheduled from September 28 to October 2 at the Orange County Convention Center, this five-day international trade show and conference will bring together emergency medical services professionals from around the world. The event highlights Orlando’s capacity to host large-scale, specialized conferences.
- Rolling Loud 2026: For the first time, the renowned hip-hop music festival is moving from Miami to Orlando. Set to take place at Camping World Stadium from May 8 to 10, this event is expected to attract music enthusiasts globally, further cementing Orlando’s reputation as a premier entertainment destination.
Attracting Foreign Direct Investment
Orlando’s strategic initiatives have also led to significant foreign direct investments:
- Vekoma: The Netherlands-based rollercoaster manufacturer has invested in the region, reflecting confidence in Orlando’s business environment and its status as a global entertainment hub.
- Novartis: The Swiss pharmaceutical giant has expanded its operations in Orlando, contributing to the city’s growing life sciences sector and showcasing its appeal to international corporations.
Strengthening Global Connections
Orlando’s commitment to enhancing its global presence is evident through various initiatives:
- Florida Simulation Summit: In collaboration with the National Center for Simulation, Orange County Government hosted the 2025 Florida Simulation Summit. The event highlighted how Central Florida’s multibillion-dollar Modeling, Simulation, and Training (MS&T) industry has diversified into various sectors, positioning Orlando as a leader in technology innovation.
- Global Orlando Report: The Orlando Economic Partnership released a report titled “Global Orlando: Exploring the Orlando Region’s Connections to the World,” establishing a baseline to monitor the region’s emergence on the international scene. The report documents the foreign-born residents and international companies that call the region home, as well as the trade and investment connections to the world.
These developments reflect Orlando’s strategic efforts to position itself as a key player in the global economy. By hosting international events and attracting significant foreign investments, the city continues to enhance its global footprint, offering residents and visitors alike a dynamic and internationally connected community.